Bless Payments
Autobahn Hotel
KSWISS
Magnum Autoclub
RE/MAX
Dinaburg Technology
Starbucks
BMW
Vaden Earle
Happy The Heart
Bless Payments
Autobahn Hotel
KSWISS
Magnum Autoclub
RE/MAX
Dinaburg Technology
Starbucks
BMW
Vaden Earle
Happy The Heart
You Don't Have A Branding Problem.
You Have A Problem With Brand.
You Don't Have A Branding Problem.
You Have A Problem With Brand.
You Don't Have A Branding Problem.
You Have A Problem With Brand.
Build your Emotional Operating System™
and scale your business, forever.
Build your Emotional Operating System™ and scale your
business, forever.
Build your Emotional Operating System™
and scale your business, forever.
New
New
BILLION DOLLAR BRAND™ MASTERCLASS available soon!
Online Training available soon!
Building a Brand Isn’t Magic.
It’s Engineered Through Emotion.
Building a Brand Isn’t Magic.
It’s Engineered Through Emotion.
Building a Brand Isn’t Magic. It’s Engineered Through Emotion.
It Always Works.
It Always Works.
It Always Works.
The 4 Components of a Complete Emotional Operating System™
A brand framework built on behavioural science, not creative intuition.
1
Core Purpose Statement™
Your Money-Making Tagline™. Trademarked words your market can't forget, your competitors can't copy, and your team uses to filter every decision.
2
Transformational Promise™
The verbal asset that describes the emotional shift you create. This is what drives loyalty, activates belief, and makes price irrelevant.
3
Emotional Touchpoints™
Engineered moments where customers experience your brand. Building belief that compounds with each interaction instead of starting from zero.
4
Emotion-Based Brand Story
The framework that ensures every message reinforces the same emotional foundation. The architecture that makes everything you say compound recognition and belief.
The 4 Components of a Complete Emotional Operating System™
A brand framework built on behavioural science, not creative intuition.
1
Core Purpose Statement™
Your Money-Making Tagline™. Trademarked words your market can't forget, your competitors can't copy, and your team uses to filter every decision.
2
Transformational Promise™
The verbal asset that describes the emotional shift you create. This is what drives loyalty, activates belief, and makes price irrelevant.
3
Emotional Touchpoints™
Engineered moments where customers experience your brand. Building belief that compounds with each interaction instead of starting from zero.
4
Emotion-Based Brand Story
The framework that ensures every message reinforces the same emotional foundation. The architecture that makes everything you say compound recognition and belief.
The 4 Components of a Complete Emotional Operating System™
A brand framework built on behavioural science, not creative intuition.
1
Core Purpose Statement™
Your Money-Making Tagline™. Trademarked words your market can't forget, your competitors can't copy, and your team uses to filter every decision.
2
Transformational Promise™
The verbal asset that describes the emotional shift you create. This is what drives loyalty, activates belief, and makes price irrelevant.
3
Emotional Touchpoints™
Engineered moments where customers experience your brand. Building belief that compounds with each interaction instead of starting from zero.
4
Emotion-Based Brand Story
The framework that ensures every message reinforces the same emotional foundation. The architecture that makes everything you say compound recognition and belief.
We’ve built Emotional Operating Systems that transform ideas into scalable brands.
We’ve built Emotional Operating Systems that transform ideas into scalable brands.
We’ve built Emotional Operating Systems that transform ideas into scalable brands.
Raise capital, unlock new markets, and build infrastructure that compounds over time.
Raise capital, unlock new markets, and build infrastructure that compounds over time.
Raise capital, unlock new markets, and build infrastructure that compounds over time.
STARTUPS
STARTUPS
STARTUPS
BLESS PAYMENTS
What happens when a startup builds brand before traction? They scale.
How does a fintech startup compete against global giants?
Not on fees. Not on speed. On something the industry forgot: emotion.
We built Bless Payments around a single truth: international money transfer is an emotional transaction disguised as a financial one.
We engineered the brand from scratch, giving the company the emotional infrastructure to scale with certainty.
New Name. New Identity.
Created company name and market position from absolute zero
Scaled To 50+ Countries
From Australia to 50+ countries with compounding brand infrastructure
Secured Seed Funding
A scalable Emotional Operating System gives investors certainty, not just hope.
Trademarked Attention
Created company name and trademarked assets, including their Core Purpose Statement™
Emotional connection isn’t a nice-to-have, it’s the multiplier that accelerates growth.
BLESS PAYMENTS
What happens when a startup builds brand before traction? They scale.
How does a fintech startup compete against global giants?
Not on fees. Not on speed. On something the industry forgot: emotion.
We built Bless Payments around a single truth: international money transfer is an emotional transaction disguised as a financial one.
We engineered the brand from scratch, giving the company the emotional infrastructure to scale with certainty.
New Name. New Identity.
Created company name and market position from absolute zero
Scaled To 50+ Countries
From Australia to 50+ countries with compounding brand infrastructure
Secured Seed Funding
A scalable Emotional Operating System gives investors certainty, not just hope.
Trademarked Attention
Created company name and trademarked assets, including their Core Purpose Statement™
Emotional connection isn’t a nice-to-have, it’s the multiplier that accelerates growth.
BLESS PAYMENTS
What happens when a startup builds brand before traction? They scale.
How does a fintech startup compete against global giants?
Not on fees. Not on speed. On something the industry forgot: emotion.
We built Bless Payments around a single truth: international money transfer is an emotional transaction disguised as a financial one.
We engineered the brand from scratch, giving the company the emotional infrastructure to scale with certainty.
New Name. New Identity.
Created company name and market position from absolute zero
Scaled To 50+ Countries
From Australia to 50+ countries with compounding brand infrastructure
Secured Seed
Funding
A scalable Emotional Operating System gives investors certainty, not just hope.
Trademarked Attention
Created company name and trademarked assets, including their Core Purpose Statement™
Emotional connection isn’t a nice-to-have, it’s the multiplier that accelerates growth.
FRANCHISES
FRANCHISES
FRANCHISES
AUTOBAHN HOTEL
AUTOBAHN HOTEL
AUTOBAHN HOTEL
You can't franchise luxury vehicle service? We did. That's the power of an Emotional Operating System™
You can't franchise luxury vehicle service? We did. That's the power of an Emotional Operating System™
You can't franchise luxury vehicle service? We did. That's the power of an Emotional Operating System™
EU Motorsports was a vehicle service centre with a local name and global ambition.
The category didn’t support franchising. The market didn’t understand the model.
So we created Autobahn Hotel and engineered an entirely new segment: luxury vehicle service franchising.
EU Motorsports was a vehicle service centre with a local name and global ambition.
The category didn’t support franchising. The market didn’t understand the model.
So we created Autobahn Hotel and engineered an entirely new segment: luxury vehicle service franchising.
EU Motorsports was a vehicle service centre with a local name and global ambition.
The category didn’t support franchising. The market didn’t understand the model.
So we created Autobahn Hotel and engineered an entirely new segment: luxury vehicle service franchising.
New Name. New Identity.
New Name. New Identity.
New Name. New Identity.
Created brand architecture and market position required for a franchise business model.
VR Retail Experience
VR Retail Experience
VR Retail Experience
Built a VR environment to let leadership visualize the first location, ensuring clarity and confidence before investing.
Built a VR environment to let leadership visualize the first location, ensuring clarity and confidence before investing.
Built a VR environment to let leadership visualize the first location, ensuring clarity and confidence before investing.
Revenue Architecture
Revenue
Architecture
Revenue
Architecture
Designed a scalable model that increases recurring revenue across locations.
Designed a scalable model that increases recurring revenue across locations.
Designed a scalable model that increases recurring revenue across locations.
Trademarked Attention
Trademarked Attention
Trademarked Attention
Created franchise-ready brand assets, including a trademarked Core Purpose Statement™
A brand is not a logo, it’s a consistent behavioural system fuelled by Real Emotion.
A brand is not a logo, it’s a consistent behavioural system fuelled by Real Emotion.
A brand is not a logo, it’s a consistent behavioural system fuelled by Real Emotion.
PERSONAL BRANDS
PERSONAL BRANDS
PERSONAL BRANDS
VADEN EARLE
VADEN EARLE
VADEN EARLE
'Personal branding' is more than arts and crafts. Here's what happens when you engineer it using an Emotional Operating System™
'Personal branding' is more than arts and crafts. Here's what happens when you engineer it using an Emotional Operating System™
'Personal branding' is more than arts and crafts. Here's what happens when you engineer it using an Emotional Operating System™
Vaden Earle is a best-selling author and humanitarian with 20+ years of advocacy and undeniable influence. But influence alone isn’t a brand. And without emotional infrastructure, personal branding becomes guesswork.
We engineered the emotional infrastructure that anchored his message, his identity, and his behaviour. Now he has a global-ready presence, a new book launch, and partnerships with major institutions.
That’s not luck. That’s infrastructure.
Vaden Earle is a best-selling author and humanitarian with 20+ years of advocacy and undeniable influence. But influence alone isn’t a brand. And without emotional infrastructure, personal branding becomes guesswork.
We engineered the emotional infrastructure that anchored his message, his identity, and his behaviour. Now he has a global-ready presence, a new book launch, and partnerships with major institutions.
That’s not luck. That’s infrastructure.
Vaden Earle is a best-selling author and humanitarian with 20+ years of advocacy and undeniable influence. But influence alone isn’t a brand. And without emotional infrastructure, personal branding becomes guesswork.
We engineered the emotional infrastructure that anchored his message, his identity, and his behaviour. Now he has a global-ready presence, a new book launch, and partnerships with major institutions.
That’s not luck. That’s infrastructure.
New Visual Identity.
New Visual Identity.
New Visual Identity.
Elevated his presence from author to global thought leader with instantly recognizable visual clarity.
Sales Asset Development
Sales Asset Development
Sales Asset Development
Created every asset a personal brand needs to get booked, get paid, and get remembered.
Media Development
Media Development
Media Day
Experience
Created every asset a personal brand needs to get booked, get paid, and get remembered.
Trademarked Attention
Trademarked Attention
Trademarked Attention
Built verbal assets impossible to forget, including Vaden's Core Purpose Statement™
With an Emotional Operating System™ Vaden’s brand value didn’t just grow, it multiplied.
With an Emotional Operating System™ Vaden’s brand value didn’t just grow, it multiplied.
With an Emotional Operating System™ Vaden’s brand value didn’t just grow, it multiplied.
You can spend money on branding.
Or you can invest in your brand.
You can spend money on branding.
Or you can invest in your brand.
You can spend money on branding.
Or you can invest in your brand.
OUR METHODOLOGY
OUR METHODOLOGY
OUR METHODOLOGY
Introducing Emotion OS™
Introducing Emotion OS™
Introducing Emotion OS™
Most businesses think brand is what you look like.
We use science to build what you actually are.
Most businesses think brand is what you look like.
We use science to build what you actually are.
Most businesses think brand is what you look like.
We use science to build what you actually are.
| Category | Traditional Branding | Emotion OS™ |
|---|---|---|
| Approach | Design-first, outside-in | Identity-first, inside-out |
| Methodology | Intuition & trends | Validated behavioural science |
| Foundation | Visual identity & messaging | Behavioural identity & proof system |
| Deliverable | Creates beautiful assets | Complete Emotional Operating System™ |
| Usage | Logo book that gathers dust | Decision-making infrastructure used daily |
| Longevity | Resets with every campaign | Compounds with every interaction |
| Investment | Rents attention monthly | Builds belief permanently |
| Outcome | Makes you look professional | Makes you impossible to forget |
| Category | Traditional Branding | Emotion OS™ |
|---|---|---|
| Approach | Design-first, outside-in | Identity-first, inside-out |
| Methodology | Intuition & trends | Validated behavioural science |
| Foundation | Visual identity & messaging | Behavioural identity & proof system |
| Deliverable | Creates beautiful assets | Complete Emotional Operating System™ |
| Usage | Logo book that gathers dust | Decision-making infrastructure used daily |
| Longevity | Resets with every campaign | Compounds with every interaction |
| Investment | Rents attention monthly | Builds belief permanently |
| Outcome | Makes you look professional | Makes you impossible to forget |
You’re Not in Good Company. You’re in the Right One.
You’re Not in Good Company. You’re in the Right One.
You’re Not in Good Company. You’re in the Right One.
We're a Brand Investment Firm™ — where emotion, meets infrastructure, meets sales.
We're a Brand Investment Firm™
Where emotion, meets infrastructure, meets sales.
We're a Brand Investment Firm™ — where emotion, meets infrastructure, meets sales.
“Disco and his team absolutely blew me away with my personal brand!”
“Disco and his team absolutely blew me away with my personal brand!”
“Disco and his team absolutely blew me away with my personal brand!”
At the heart of our work lies a commitment to redefining how brands are built. Every Genobrand™ we engineer combines emotional science, structural identity, and behavioural clarity to create brands that compound in value over time. Check out our Morals and Ethics Policy to see how we're aligned.
At the heart of our work lies a commitment to redefining how brands are built. Every Genobrand™ we engineer combines emotional science, structural identity, and behavioural clarity to create brands that compound in value over time. Check out our Morals and Ethics Policy to see how we're aligned.
Bless Payments
Autobahn Hotel
Happy The Heart
Magnum Autoclub
Vaden Earle
Bless Payments
Autobahn Hotel
Happy The Heart
Magnum Autoclub
Vaden Earle
Bless Payments
Autobahn Hotel
Happy The Heart
Magnum Autoclub
Vaden Earle
Bless Payments
Autobahn Hotel
Happy The Heart
Magnum Autoclub
Vaden Earle
Bless Payments
Autobahn Hotel
Happy The Heart
Magnum Autoclub
Vaden Earle
INVEST IN YOUR FUTURE
INVEST IN YOUR FUTURE
INVEST IN YOUR FUTURE
Accelerate Your Growth With Emotion OS™
Accelerate Your Growth With Emotion OS™
Accelerate Your Growth With Emotion OS™
The only Done-For-You brand engineering service in the industry.
The only Done-For-You brand engineering service in the industry.
The only Done-For-You brand engineering service in the industry.
Emotion OS™ CORE
$50k+ USD
The single most powerful asset your brand will ever own, engineered for immediate implementation.
Money-Making Tagline™
Emotional Touchpoints™ Strategy
Implementation Guide
Trademark Filing Verification
30 Days Post-Delivery Support
Emotion OS™ PRO
$75k+ USD
Complete strategic infrastructure that transforms how your brand thinks, speaks, and connects.
Everything in Core
Transformational Promise Statement™
Emotion-Based Brand Story (3-Act)
Tone of Voice Architecture
30 Days Post-Delivery Support
Emotion OS™ MAX
$250k+ USD
Strategy and visual identity unified into one system designed to command attention everywhere.
Everything in Pro
Complete Visual Identity System
Brand Guidelines & Asset Library
Visual Application Concepts
60 Days Post-Delivery Support
Emotion OS™ CORE
$50k+ USD
The single most powerful asset your brand will ever own, engineered for immediate implementation.
Money-Making Tagline™
Emotional Touchpoints™ Strategy
Implementation Guide
Trademark Filing Verification
30 Days Post-Delivery Support
Emotion OS™ PRO
$75k+ USD
Complete strategic infrastructure that defines how you show up, speak, and lead.
Everything in Core
Transformational Promise Statement™
Emotion-Based Brand Story (3-Act)
Tone of Voice Architecture
30 Days Post-Delivery Support
Emotion OS™ MAX
$250k+ USD
Scale-ups, funded startups, and businesses building category-defining brands
Everything in Pro
Complete Visual Identity System
Brand Guidelines & Asset Library
Visual Application Concepts
60 Days Post-Delivery Support
Emotion OS™ CORE
$50k+ USD
The single most powerful asset your brand will ever own, engineered for immediate implementation.
Money-Making Tagline™
Emotional Touchpoints™ Strategy
Implementation Guide
Trademark Filing Verification
30 Days Post-Delivery Support
Emotion OS™ PRO
$75k+ USD
Complete strategic infrastructure that defines how you show up, speak, and lead.
Everything in Core
Transformational Promise Statement™
Emotion-Based Brand Story (3-Act)
Tone of Voice Architecture
30 Days Post-Delivery Support
Emotion OS™ MAX
$250k+ USD
Scale-ups, funded startups, and businesses building category-defining brands
Everything in Pro
Complete Visual Identity System
Brand Guidelines & Asset Library
Visual Application Concepts
60 Days Post-Delivery Support
Investment amounts shown are indicative.
Final quotes are tailored per client and project scope.
Final quotes are tailored per client and project scope.
Investment amounts shown are indicative.
Final quotes are tailored per client and project scope.
We Service Clients Worldwide
We Service Clients Worldwide
We Service Clients Worldwide
Booking for Q3 2026
Booking for Q3 2026
Booking for Q3 2026
Project timelines can range from 2-6 months depending on scope.
Project timelines can range from 2-6 months depending on scope.
Project timelines can range from 2-6 months depending on scope.
Are You A Victim Of
Brand Crimes?
Are You A Victim Of
Brand Crimes?
Are You A Victim Of
Brand Crimes?
A Friend In Need,
Is A Friend Indeed
A Friend In Need,
Is A Friend Indeed
A Friend In Need,
Is A Friend Indeed
Spill The Tea
Spill The Tea
Spill The Tea
Common Questions. Uncommon Answers.
Common Questions.
Uncommon Answers.
Common Questions. Uncommon Answers.
Learn more about our science and process. Ask our AI Widget.
Learn more about our science and process. Ask our AI Widget.
Learn more about our science and process. Ask our AI Widget.
