“If you don’t stand for something you stand for nothing.” — DD

Unleash the power of emotion-based science and
transform your
ordinary business
into a profit-driven brand using our
proprietary

Unleash the
power of
emotion-based science and
transform your
ordinary
business into a
profit-driven
brand using
our proprietary

Attention
Formula.

Attention Formula.

Apply Now
View More

Aren’t you tired of being just another business? Don't you want to distinguish yourself and thrive beyond the competition? The Attention Formula is our revolutionary, trademarked approach that blends science with art. Using the power of emotional connection, ensuring your brand not only stands out in today's crowded marketplace but also forms lasting, meaningful relationships with your audience, unlocking unlimited future profitability.

Our work speaks for itself

Beyond the visual: Guarantee 

your brand’s true impact

Beyond the visual: Guarantee your
brand’s true impact

Discover our suite of innovative services designed to elevate
your brand's presence and forge deeper connections with your audience.
Discover our suite of innovative services designed to elevate your brand's presence and forge deeper connections with your audience.

Full Brand Development

Transform your business into a profitable brand with our complete 'done-for-you' solution unlike any other in the market. Leveraging our unique Attention Formula, we create not just a brand, but a commanding brand presence that deeply resonates with your target audience. From initial concept to final execution, we handle every aspect, ensuring your brand stands out with a compelling identity and powerful communication designed to captivate and engage, driving growth and establishing market leadership.

3D/VR Experiences

Bring your brand to life with our 3D/VR Brand Experiences, designed to immerse you and your customers in a fully-realized brand universe. Whether showcasing a potential new look for your retail front or providing an interactive walk-through of redesigned spaces, our cutting-edge technology creates memorable, interactive environments that not only visualize updates but make them feel real. Experience the future of brand interaction, where every element is tailored to reinforce your brand's identity and engage your audience in the most dynamic way possible.

Audio Branding

Amplify your brand's presence with our bespoke Audio Branding service, crafted to make your brand heard across a variety of platforms including radio, podcasts, and online advertisements. Collaborating with Juno-nominated producers, skilled musicians and audio engineers, we create unique soundscapes from scratch that are not just heard, but felt. Our dedicated team brings your brand's sound to life, ensuring it resonates with your audience and reinforces your brand identity in every note. This personalized audio service goes beyond the typical—delivering a sonic signature that enhances recognition and deepens connection with your market.

Business Development

Unlock new growth opportunities you never thought of. With a keen focus on end-user experiences, we expertly craft and name additional services tailored to enhance customer engagement and profitability. From integrating upscale and unique customer experiences to introducing and developing Corporate Social Responsibility (CSR) programs, our strategic additions are designed to resonate deeply with your clientele. Our commitment to understanding the customer journey enables us to propose transformative solutions that not only align with your brand but also ensure sustained success and expansion.

Rebrand/Rename

Revitalize your brand's identity with our Rebrand/Rename service, a critical tool for businesses aiming to strengthen their market presence. More than half of our clients have leveraged this service to significantly enhance their brand impact and recognition. Whether you're introducing a new product or refreshing an existing service, our strategic approach helps craft compelling names that embody your brand’s values and appeal directly to your target audience. By aligning your offerings more closely with customer expectations and market trends, we ensure your brand's name carries the weight of its promise, driving deeper engagement and building a stronger, more memorable identity.

Advertising + Marketing Design

Enhance your brand's visibility with our exclusive Advertising/Marketing Design service, tailored specifically for clients whose brands we've built or revitalized. This service isn't just about creating visually stunning campaigns; it's about forging strong connections through thoughtful, strategic messaging that resonates across digital and physical platforms. By working exclusively with clients familiar with our branding process, we ensure a deep understanding of your brand's core values, enabling us to design impactful advertisements that not only catch the eye but also encapsulate the essence of your brand. This close partnership allows for a cohesive marketing strategy that amplifies your brand's voice and maximizes engagement.

Brand Scent

Elevate your brand's sensory impact with our distinctive Brand Scent service. Harnessing the power of aroma, this service can significantly enhance customer recall and emotional connection, turning physical spaces into immersive brand experiences. Utilizing clean, vegan ingredients, we meticulously craft a signature scent that embodies your brand's essence, making it memorable and distinct. Whether enhancing the ambiance of a retail environment or creating a comforting presence in hospitality spaces, our custom scents are designed to resonate with and captivate your audience, ensuring your brand lingers long after the initial encounter.

Frequently Asked Questions

What is included in the Full Brand Development service?

Our Full Brand Development service is a comprehensive package designed to establish or reinvent your brand's identity from the ground up. This service includes the creation of all new visual and verbal assets tailored to your brand's unique needs. You can expect a cohesive set of elements such as a distinctive logo, a harmonized color palette, custom-selected fonts, and a compelling profitable tagline that encapsulates your brand’s essence. Additionally, we craft powerful brand promise statements that align with your business objectives and resonate with your target audience. Each component is meticulously developed to ensure it not only reflects your brand’s vision and values but also strengthens your market position and enhances customer engagement.

Do you offer Personal Branding services?

Yes, we offer one-of-a-kind bespoke personal branding services that are as detailed and thorough as our business brand development strategies, including a money-making tagline. Using our proprietary Attention Formula, we ensure each personal brand we develop is not only unique but also powerful and profitable. Our comprehensive approach also includes multiple in-person photography and videography sessions, essential for capturing the essence of your personal brand. These visual elements can also be utilized for a variety of purposes, such as book covers, articles, online content, your website and official documents, ensuring consistency and recognition across all your personal and professional engagements. We also develop all necessary visual assets such as custom logo, colours and fonts, to guarantee a successful transformation, crafting a personal brand that stands out and truly represents you in the marketplace. This meticulous process ensures that your personal brand resonates deeply with your audience and aligns perfectly with your professional objectives.

How long does a typical project cycle take?

The duration of our brand development projects typically ranges from 60 to 90 days for basic development. This time frame allows us to conduct thorough research and development, becoming deeply familiar with your industry to tailor our strategy effectively. Our proprietary, science-based approach ensures that even complex transformations are completed efficiently, without the years that might be required with traditional methods. At the outset, we provide a detailed timeline and project cycle to ensure full transparency and understanding of each step in the process.

Please note, for urgent needs, we offer an expedited service that can significantly reduce the project timeline to less than 60 days, though this requires a higher financial investment due to the intensity and resource allocation needed to meet the accelerated schedule.

How much does it cost?

The cost of our brand development services varies, as we tailor each project to meet the specific needs and financial situations of our clients. We have successfully partnered with a diverse range of businesses, from startups to well-established entities, both locally in Canada and internationally as far away as Australia. Our services are designed for businesses prepared to invest a minimum of six figures, as this level of investment typically yields more immediate and impactful results. However, we understand that budgets can vary, and we encourage all interested parties to apply. We're eager to discuss your situation and explore how we can achieve significant improvements in your brand's market presence. All prices quoted are in USD.

How do I get started?

To get started with our services, all potential clients are required to go through an application process. This begins by filling out our contact form, which you can access by clicking the "Apply Now" button on our website. Please note that due to high demand, we are typically booked at least 1-2 quarters in advance, so it's advisable to apply as soon as possible to secure your opportunity in the upcoming quarters. This initial step ensures that we can schedule a detailed discussion about your needs and how our services can best meet them.

Attention is the most valuable currency in the world.
How much you got?

Attention is the most valuable currency in the world. How much you got?

“Before I met Disco, I had no idea what a brand actually meant let alone how to create a profitable tagline. There is no other person on the planet that can take these concepts and simplify them in a way that anybody can learn, understand and feel empowered to develop.”

Vinny Siadat
Owner, Autobahn Hotel

“I remember coming to Disco for the first time in hopes he could develop a logo for my business. Let’s just say he completely transformed everything I thought I knew about the difference between a business and a brand. Our tagline is an asset that we use to generate leads, revenue and smiles. There is nobody teaching this stuff!"

Riyaz Razzaghi
Founder, Magnum Autoclub

“Disco is a remarkable human being who helped me transform both my personal and my business brand. I never thought a coach on the internet could be so valuable and with that being said, Disco is truly like no other individual I have ever met. Pure genius.”

Dr. Corletha Norman
Psychotherapist

I have known Disco for years and have referred so many happy clients to him for brand development. The way he presents his own ideas and the logic and science he has developed is truly unique in the world of brands. He is the only person I know who could even explain the difference between a business and a brand. What you will learn about taglines from him you will not learn from anybody else.

Michael Rogachevsky
Co-Founder Dinaburg Technologies

"I have been an Art Director for a major advertising company in North America for 20 years and I have never in my life met someone with the passion, skills and knowledge that Disco offers when it comes to all aspects of a brand. The way he presents his ideas have truly been a breath of fresh air in a niche where it seems everyone keeps saying the same thing. He is not even a designer and has helped me develop incredible brands and brand identities for my clients. If you listen to him once, you’ll understand what I mean."

Michael Rugosi
Senior Art Director

We partner with a select number of clients annually, ensuring a bespoke experience and transformation by our dedicated team.

Our process is by application only, affirming our commitment to excellence and an exclusively tailored process for your brand.

Ready to transform your
business into a brand?

Apply Now
View More
Close Cookie Popup
Cookie Preferences
By clicking “Accept All”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts as outlined in our privacy policy.
Strictly Necessary (Always Active)
Cookies required to enable basic website functionality.
Cookies helping us understand how this website performs, how visitors interact with the site, and whether there may be technical issues.
Cookies used to deliver advertising that is more relevant to you and your interests.
Cookies allowing the website to remember choices you make (such as your user name, language, or the region you are in).